Occupancy Report

The Occupancy report shows how well your properties are being utilized. It calculates the percentage of available nights that are booked, helping you understand demand patterns and identify opportunities to improve your fill rate.

Accessing the Occupancy report

1. Click Reports in the sidebar.
2. Select Occupancy.
3. Choose your date range using the date picker.
4. Optionally select a specific listing, or view all properties combined.

What the report shows

Occupancy rate

The main metric is your occupancy rate, calculated as:

Occupancy Rate = Booked Nights / Available Nights

For example, if your listing had 20 booked nights out of 30 available nights in a month, your occupancy rate is 67%.

This is shown as an overall figure and broken down by individual listing.

Occupancy by listing

See the occupancy rate for each property side by side. This makes it easy to spot which listings are consistently full and which have room for improvement.

Monthly view

View occupancy month by month to identify seasonal patterns. Most vacation rental markets have clear high and low seasons, and understanding your patterns helps you:

• Set seasonal pricing to maximize revenue during peak periods.
• Create promotions or lower minimum stays during slower periods.
• Plan maintenance and renovations for your lowest-demand months.

Year-over-year comparison

Compare occupancy rates against the same period in previous years. This helps you answer important questions:

• Is demand for my properties growing or shrinking?
• Are my pricing changes helping or hurting occupancy?
• Is a new listing ramping up as expected?

TIP

A good occupancy target for most vacation rental markets is 70-80%. If your occupancy is consistently above 85%, you may be underpricing -- try raising your rates to capture more revenue per booking. If it is below 60%, consider adjusting your pricing, improving your listings, or running promotions to attract more bookings.

Identifying underperforming listings

Use the per-listing breakdown to find properties that lag behind your portfolio average. Common reasons for low occupancy include:

• Pricing too high -- Compare your rates against similar properties in your area.
• Poor listing quality -- Reviews, photos, and descriptions all affect booking conversion rates.
• Low visibility -- Check your ranking on connected OTAs and consider whether you are listed on enough channels.
• Seasonal mismatch -- Some properties do better in certain seasons. Adjust your expectations and pricing accordingly.

WARNING

Occupancy rate alone does not tell the full story. A listing with 95% occupancy at very low prices may earn less than a listing with 65% occupancy at premium prices. Always look at occupancy alongside revenue and ADR from the Revenue report to get the complete picture.

Related

• Reports Overview -- Introduction to the Reports module
• Revenue Report -- Track your income and financial metrics
• Channel Performance -- See which platforms drive the most bookings
• Exporting Data -- Download report data as CSV
• Rates & Pricing -- Adjust your pricing strategy